Email automation is a gift to email marketers. It helps your organization find your audience and engage with your clients as you take care of other core tasks. Email marketing automation is your chance to work smart and not hard.
5 Benefits of Using Email Marketing Automation for Your Campaigns
Email marketing automation is a crucial element in any digital marketing strategy. With automation, you can quickly send personalized messages to your audience's inbox in advance. Besides engaging them, it also drives customer conversions without taking you off the important tasks. As you can see, automation eliminates the need for repetitive tasks such as segmenting email lists and sending follow-up emails. Read on to learn how the automation saves you time while increasing efficiency and open rates.
1. Automated Workflows
Email marketing automation enables your organization to create complex workflows that can effectively guide your subscribers. This is usually based on their actions or needs. Depending on your business, you can design them to nurture leads, welcome new clients, and even re-engage inactive subscribers.
For instance, if a client has abandoned their cart, the best email to send out would be for them to complete and check out. Begin by enquiring if they have encountered any issues and provide valuable insights on how they can resolve them. With automated workflows, the clients find the right message at the right time without needing any external intervention. All this saves you time that you could have spent on doing traditional follow-ups.
2. Better Personalisation
According to a recent study by Campaign Monitor, personalised emails have an open rate of 29% and a CTR (Click-through Rate) of 41%. The open rate refers to the number of email recipients who open an email and probably engage with it. From the statistics above, if you send out emails to 100 clients, 29 of them will be opened.
Email marketing automation enables you to easily personalise messages without requiring manual customisation. The system uses data and segmentation data from the emailvalidation tool to send out personalised emails to your customer base. These personalised emails will address the recipients with relevance such as mentioning their names or recommending products based on their previous activity. Others can be as simple as sending out birthday greetings or special offers.
Besides captivating the recipient’s attention, personalised emails foster strong customer connections. The customer feels valued and this significantly increases the engagement rates. It is a win-win situation for your organisation and your customers.
3. Get Data-Driven Analytics and Reporting
Gone are the days when you had to wait for a marketing campaign to be over for you to know the results. The automation tools provide you with data-driven insights and analytics for your campaign. For instance, you can track the email open rates, the CTRs, and even the conversion rates at any given time.
As you measure the performance, you can make data-driven decisions and make the most appropriate adjustments. If you notice that an email subject line or phrase is generating interest over others, you can tailor the others to enhance responsiveness’ from your target audience.
4. Improved Engagement and Conversions
All the above ensures better engagement and conversions for your email marketing campaign. Since the automated emails are tailored to the recipient's needs and preferences, they are highly relevant. Studies have shown that personalising the emails yields open rates by up to 26% which contributes to a higher ROI than the traditional emails.
With the customers getting better and timely experience, they feel valued and taken care of. Remember that your customers are your biggest asset. If you treat them well, you can bank on them being your biggest ambassadors out there. With this advancement in the internet of things (IoT), you increase your sales and minimize abandoned carts.
5. Work with a Scalable System
Everyone starts a business with the hope of thriving. As the lead generation efforts grow, your email list will also grow exponentially and you may have a hard time manually managing it. With email automation marketing tools, you can conveniently manage large email lists ensuring cleanliness. It keeps everything organized for future campaigns.
Conclusion
Time has always been a valuable asset. In the digital world, it is even more important as you scramble for the customer’s time and attention. By embracing modern email marketing automation, you streamline the marketing processes and save valuable resources and time while boosting your engagement and conversions. Leverage the power of automation and take your email marketing to the next level.
